Segmentation and consumer profile
PROjECT
AVENTURA CAFÉ es un proyecto TURISTICO, HOTELERO, GASTRONÓMICO y de VIDA según nuevos paradigmas globales, destinado a satisfacer las necesidades del segmento “aventureros” de mediano y alto poder adquisitivo. Nuestros clientes son amantes de la naturaleza, los deportes de aventura, la mejor compañía, el medio ambiente, la buena música, buen hospedaje, distintos tipos de tragos y cocinas regionales. Ellos buscan algo que contemplen todas estas ideas y no “más de lo mismo”
Location
Each of the locations of AVENTURA CAFÉ will be located in a tourist place of excellence, with good access, fluid parking and with a natural environment for the profile of the public that we choose. The location of the premises will be of vital importance when it comes to the internal distribution of the establishment, the proximity of adventure locations and the external exits from the place to them.
Positioning
The image of AVENTURA CAFÉ shall be at the forefront of socio-environmental trends. It will be a warm and fun place. An irreplaceable neuralgic point for the interaction of the different referents of the world of adventure, be it land, water or air sports
Ambience
The venue will be divided into 4 regions, a reception and a stand.
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Hall: In the image and likeness of the interpretation centres of National Parks.
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Stand: It will be a multipurpose space, where the client will be able to consult the different ac0tivities of the moment.
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Regions: They will be according to the location of the establishment. Examples of these could be: north, south, east and west or land, air and water.
PROXIMITY OF ADVENTURE LOCATIONS AND EXTERNAL OUTINGS FROM THE SITE.
